The goal for the new Plena Immobilien brand was to build a high-quality real estate brand. To achieve this goal, we conducted a thorough analysis of the market and target audience to get a clear understanding of what values ​​and characteristics are most valued by customers and prospects. Based on these insights, we created the Plena Immobilien brand, which is characterized by professionalism, quality and commitment. The new brand identity was characterized by a modern, fresh visual identity that reflects the company's high level of service and commitment.