FREQUENCIES APP

APP DEVELOPMENT

customer

frequencies

implementation

2022

Project

app development

link

With Frequencies, we were at the very beginning of a business idea that required building a brand from scratch. Frequencies is an app for relaxation and better sleep based on binaural frequencies. There are many sleep apps, so the strategic positioning in particular had to be carefully worked out.

Strong brands need strong symbols and stand out from the market. Frequencies focus on frequencies with which no other app has actively advertised. We used this as a unique opportunity to make the line a distinctive feature.

The logotype is specially optimized for digital applications and works as an icon and lettering.

A feeling of warmth in the cool night became the leitmotif for the brand atmosphere. This feeling should be reflected in all aspects of the brand.

Let's talk about your idea! Still questions?

We would be happy to invite you to a free preliminary talk or to create a detailed offer tailored to your goals.

Yannis Huber

digital strategy

Philippe Arbenz

brand strategy & design

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